How do people and brands use Twitter?

People use Twitter to discover information and stay socially connected with others. The social network is a digital space for communication and a gateway to shared ideas, interesting content and current events updated in real time. Twitter is not only a social platform, it is an information-gathering tool and broadcasting resource that helps a person stay relevant. A user can receive breaking news updates, track trends and discover hot topics by following tweets from anyone or anything, such as a pro athlete, political figure, the media or a local business. When users tag or search hashtags, they can find and engage in specific types of interesting information.

Twitter users can also use Twitter as a social outlet for creative expression and interpersonal communication. A person can start a conversation with a friend or organization over a personal thought or particular topic by tweeting, replying or retweeting.

Brands use Twitter to engage with consumers and build relationships. Brands can leverage the social platform to access niche communities online and influence customers. By creating an active Twitter account and acquiring followers, an organization can create and nurture connections with customers. Tweets can serve as bite-sized marketing content to increase brand awareness, generate site traffic and grow a loyal following.

Brands have also discovered how to use Twitter to learn about their target audience and observe consumer behavior. Searching relevant hashtags and interacting with Twitter users helps brands track trends and learn about customer needs and expectations.